alexis-fedor
Well dudes and dudettes, it’s day 27 and the event is coming towards the end. Man, it’s been one hell of a ride right!?

Today we have Alexis Fedor from AlexisFedor.com here with a fantastic knowledge bomb for you!

Alexis Fedor is a performance artist, writer and business developer who has worked with over 500 artists over the last two years to better understand the major roadblocks they face in growing their businesses with their art. As a result, she has created The 14-Day Art Biz Challenge and The Profit Canvas, two courses that have helped hundreds of artists take their businesses to the next level of growth and see incredible profits in the process. Alexis lives in NYC with her two cats and baby on the way!

In this post, Alexis is going to show you how to build your audience and point out 3 potential mistakes you could make whilst doing so. Alexis has done a great job here so if you like the post, do leave a comment down below and even share it with your friends!

Give it to ’em Alexis…

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The Problem: Looking In The Wrong Place Will Get You, Well, To The Wrong Place!

Your No-Fail Plan To Building Your Audience Online!

As an artist and business developer, I’ve worked with over 500 creative business owners over the last two years in an effort to learn more about what the major roadblocks are that keep them from growing their businesses online. In that time, I’ve held a 14-Day Art Biz Challenge that most of these artists have taken, which has revealed to me some incredibly interesting patterns I would not have guessed were keeping them from growing their businesses.

First, I have to note that most artists don’t actually believe they have businesses- one of the first problems when trying to get your work sold for the first time! Beyond that, many of the creative business owners I’ve worked with face some major roadblocks that keep them from growing their businesses, keeping them stuck in what feels like a perpetual pattern of inconsistent profits and an unpredictable future.

The fact is that if you’re trying to sell something and you want whatever you are trying to sell to be the vehicle that sustains you and your lifestyle from here forward, you have started a business! And that business now requires you to treat it as such in every way in order to enable it to grow.

Feeling like they may have to have a day job for the rest of their lives, as well as feeling like they’ve done something terribly wrong to cause this to happen are two common feelings that come up time and again and that I immediately work to put a cap on once and for all. Because it’s not the business owner or what they’re trying to sell that is causing the problem- it’s a lack of knowledge in some key areas- three key common areas I’ve discovered- that is holding up the process.

And I would guess that if you’re reading this article you might fall into one of these three patterns as well. And if so, I’m really glad you’re here!

One of these patterns lies in one of the most important parts of your business plan: identifying your most ideal client. I’ve found that most of the business owners I’ve worked with who are exceptionally talented and have all their ducks in line yet are not able to sell their offers don’t actually know who their true ideal clients are.

In fact, most of them have imagined who they’d like their ideal clients to be and tried to sell to those people, when in reality their true ideal clients- the ones who are actually purchasing their offers- do not fit this description at all. Once we look at who their actual ideal client is and craft their message to speak to those people, they end up seeing their profits turn around almost immediately.

Why Your “Ideal Client” Is That Important

The reason for this quick result is because in this day and age it has never been more important than to know, understand and form a relationship with your most ideal clients on an intimate level. When I say “intimate” I’m talking about treating the people who you know resonate the most with your offers as if they are a part of your family- your business family, of course.

When you make people feel like “we’re all in this together” you create a trust that helps them see you in a different light. Taking an interest in them in a way that shows you care, you are listening to what they need in relation to what you have to offer and that you are working to fine-tune your offers to fit these needs more precisely over time helps them see you are there for them and that your offers hold the solution to what they are looking for.

This is something many business owners don’t fully grasp, especially in the beginning, and as a result are left wondering why they are not getting the client and return clients they wish they had. This is also something that takes a specific skill set to develop to match the current way of marketing via pinpointing and nurturing a relationship with your potential clients, which none of us are born knowing how to do.

But once you see how it works and start to take some simple steps to put this approach into action, you will see just how intuitive, rewarding and fulfilling it can be for both you and your business.

Let’s Get Real…

Let me give you a real life example: Anantha joined my 14-Day Art Biz Challenge a year ago. She has a home-design business where she designs beautiful home accent pieces like pillows and throws for your home. She ended up having a private session with me, and told me she was frustrated that her business was not picking up steam. She had all her ducks in line in terms of outreach- including a Facebook ad campaign- but nothing was happening.

I asked who her ideal client was and she told me it was women who make at least $100,000, stay at home and enjoy luxurious home décor. I had a feeling this might be a bit off, so we looked into it deeper, and found that Anantha had actually just thought this was her ideal client, when in reality those who had been buying from her the most were working women who made less than $50,000 per year and liked her items because they were beautiful and affordable.

Knowing that huge piece of information based in REALITY helped Anantha reshape her marketing plan and create a path to reach her true ideal client. As a result, she started to see her revenue grow within the first month of changing course.
Now, you may be thinking, “oh, that’s not me! I have my ideal client pegged!” But if you aren’t increasing your profits in your business I can almost guarantee you don’t know your ideal clients as well as you think you do. There is an art and a science to identifying your most ideal client- one that can get so detailed that it allows the most seasoned marketers to guarantee profit results for their marketing campaigns.

You don’t have to have that level of detail to begin increasing your audience though- you just need to start with the right audience, and build from there.

The Three Mistakes To Acknowledge, And Pivot Away From

When it comes to building an audience- or fine-tuning your client awareness, as I like to refer to it- I learned that there are three major errors creative business owners tend to make that lead those they connect to not necessarily become fans of their offers. However, once these mistakes are redirected, the results they begin to see are nothing short of phenomenal.

Mistake #1:

Looking for people who are fans of YOU, not your offers.

This comes mainly from a misconception that friends and family- or anyone who likes you as a person- is also a fan of your offers. The opposite is often the case, which leaves business owners confused because these people are often their most enthusiastic followers online, yet are rarely ones to purchase their offers.

Look for those online who resonate with your offers first, and you second. Find groups of people who are in need of what your offer can fulfill, go there and love them up. You will be shocked at how quickly your following of actual paying clients will blossom.

Mistake #2:

Not leading with the right message.

This comes from a business owner’s confusion over what kind of message their most ideal client needs to hear, which causes them to oftentimes lead with one that talks about something other than the client’s need for what they are offering and how that offer can fill that need.

Once you identify those who truly resonate with your offers, lead with a message that captures your most ideal client’s needs, as if speaking directly to that person. In other words, you want to be specific, direct and personal.

Here is an example:

Vague Message:

I sell pop art that can be hung on any wall in your home.

Specific, Direct, Personal Message:

I sell affordable pop art for teenage girls who are interested in gaining inspiration from vintage icons.

See the difference? If you take on this practice, the results will lead to increased feedback, sales and long-term client retention.

Mistake #3:

Forgetting to engage directly with your ideal clients online.

Once a business owner identifies her ideal client online, she will often neglect to reach out directly and connect with them to show them she is interested in forming a relationship. This leaves massive opportunities- and money- on the virtual table.

If you set up a simple system that enables you to directly reach out to and talk to your ideal clients online, the sky is the limit to how quickly your audience can grow like wildfire.  A few simple yet powerful ways you can do this are:

  1. Commit to responding and reacting to your ideal clients on social media, with the intention of getting to know his or her interests more in relation to what you have to offer.
  1. Create an opt-in form with a lead magnet (a special free gift that relates to your offer that people can receive if they share their email address with you) then start to keep in touch with the list you begin to build on a regular basis.
  1. Create some videos or blog articles about your offers and post links to them where your potential ideal clients can see them- in groups via social media, through your own newsletter- in order to stay top of mind and introduce yourself to prospective buyers.

You Can Do This…

Each of these takes a bit of strategizing- including creating an editorial calendar for yourself that you can commit to without fail- but this is something you will want to work into your business planning for the long term, so no better time than the present than to get that ball rolling.

Self-assess which three of these mistakes you may be making in your business and take the appropriate pivot to switch them around. If you commit right now to make every effort you make in terms of building your ideal audience online worthwhile, you will watch your tribe and profits grow before your eyes!

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