In today’s episode, I have Rachel Pedersen on the show as my co-host to talk about how important social media is on the road as a digital nomad. We talk about Facebook, Twitter, Pinterest, Instagram, LinkedIn, Reddit, Quora, YouTube and Snapchat… Along with why you should be using them.

Rachel and I have known each other for a year or so now and as we mention on the show, we had the chance to meet in San Diego in October 2016:

Rachel and Luke

Rachel helps people to become rockstar social media managers with her killer program, Social Media University. She’s been a social media manager for a long time and briefly talks about how she fell into it during her intro in our conversation.

Rachel previously wrote a guest post talking about who should be using what social media platform depending on who your audience is. So I wanted to bring her back on, this time on the show, to talk to use about why each one is important and how you can make the most out of each platform.

I think Rachel dropped some amazing knowledge bombs here!

Enjoy dudes and dudettes!

*fist bump*


  • Why you should be using an automation tool to post your content

Social Media Platforms We Talk About:

  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • LinkedIn
  • Reddit
  • Quora
  • YouTube
  • Snapchat


Wanna connect with Rachel?



Read Full Transcript

LT: So, Rachel, it is very, very good to talk to you again. How have you been since I last saw you?

RP: I’ve been good. How long has it been since we last saw each other? Like, a month, maybe even two months? I don’t know; time is flying.

LT: Yeah, I can’t even remember when we were in San Diego. It feels like a long time ago now, but I know it’s not so long ago that we were there.

RP: I’ve been good though, but it’s been crazy busy. I feel like the holidays always end up being so crazy. Everyone’s, like, rescheduling appointments, changing things up, and then, of course, I decided to launch everything under the sun right in that same season.

LT: Well, I decided to move to a new city as well.

RP: Oh wow.

LT: Yeah. Literally, like, two weeks after I got back from San Diego, I moved to Toronto. So the other side of Canada.

RP: Oh my gosh. I didn’t know.

LT: Yeah. That was an insane move to make this close to, yeah, like, the holidays and with this crappy weather as well.

RP: I’m so sorry. I’m in Minnesota, so I feel your pain. It’s, like, snowing outside and it is freezing.

LT: It is freezing cold here too. But it’s Canada, so you expect it.

RP: Absolutely.

LT: Cool.

RP: Where were you before your last move?

LT: So I was in, like, a tiny town called Invermere. It’s in British Columbia. It’s, like, an hour and a half south of Banff and then, like, three hours west of Calgary but, like, just over the BC border.

RP: Okay.

LT: It’s, like, a tiny little town that has, like, 3000 people in it.

RP: Oh wow.

LT: Yeah. So I spent, like, the year there and then, yeah, now I’m in Toronto where there’s definitely more than 3000 people.

RP: Yeah. A few more.

LT: Just a handful more.

RP: Yes. That’s so fun.

LT: I love it here. So I did give you a bit of an intro at the beginning, but if you would love to introduce yourself to the TMD audience, you know, give a little bit about yourself, what you’ve been doing and, like, any travel experience that you’ve got.

RP: Absolutely. So I am Rachel Pedersen. I am a social media manager and strategist. It’s something I have been doing for the last year. I mean, unintentionally I did it for the last three years and then over the last year it’s become really intentional and it has become my core business. So I do social media strategy, I come up with viral campaigns and ideas for how to get a ton of attention on social media. I manage everything from, like, Facebook ads to Quora to engagement with a Facebook group. Really, if it touches social media, that’s basically what I do for myself and for my clients. And in terms of travel, is this where you want me to tell that fun story or not quite yet?

LT: No, no, no. We’re going to save that for the very end.

RP: Perfect. In terms of travel, I’ll be honest. Like, it’s something that’s going to be happening more in the future. I became a single mum at a really young age, at 21 years old, so I have to say, like, travel was something that kind of was put on the backburner for my life, and it’s such a bummer. I mean, I love my kids. I really wish I would’ve gotten the experience of travelling quite a bit more. But I have a lot of travel experience from actually high school when I was in a military program, which I’ll tell a little bit more about. So I’ve travelled to, you know, just Chicago and California, the deserts in California, and different places just throughout the United States. But I think there’s a big travel chapter that’s going to come into place when my kids are grown because I will still be young, which is kind of cool.

LT: Well, I have seen your sort of, like, travel plans for next year just, like, within the States to do with your business. And, yeah, I remember talking to you when you – like, before you even launched, like, your Social Media University program. Yeah, I remember before you launched that and, yeah, now it’s just, like, you’ve just blown up. And hearing you talk in San Diego as well was the reason why I had to get you to come on to talk about social media with the TMD audience. So, yeah, I’m so happy to hear that travelling is in your future.

RP: Yes.

LT: And if you ever need suggestions on places that you can go to with your husband and all that, come to me.

RP: Yes. I will.

LT: I will give you some awesome places to check out.

RP: Yeah. You know, I completely forgot about travel for business. I have travelled an insane amount this year for business. I always consider that a little different, though, than travel for fun. But I’ve travelled to, like, let’s see, Chicago, Las Vegas, Nashville, Memphis, San Diego twice, San Francisco, and I still potentially have a New York trip in the works. So there was a lot of travel this year, not necessarily for fun but still travel nonetheless.

LT: Well, considering you would never have been to all those places before you got started with your business, I’d definitely count that.

RP: Okay. We’ll count that.

LT: Awesome. So, like I said, I wanted to get you to come on to the show to help me talk about social media. I’m not really a social media expert, so – I don’t really like using the word “expert”.

RP: Yeah.

LT: But I don’t have a lot of experience with all the different types of social media; just, like, a handful that I personally like to use, which may not be the best for my business. But, you know, it’s what I prefer to use, so I’m using it. But then I also want to talk about, like, how easy they are to use when you’re on the road, like, as a nomad or, like, when you’re travelling or, like, as a location-independent entrepreneur; no matter what. Yeah, I want to talk about how easy they can be to use on the road as well.

RP: Absolutely.

LT: And I want to again thank you because when I did the 30 lessons in 30 days series a few months back, you were gracious enough to come on and write an awesome post about social media and, you know, when’s the best time to use them. So this is why I wanted to get you to come on so we can, like, talk through that again, and so the people that didn’t read the post but are listening to the podcast get to hear all your juicy insights on each of these different types of social media that we’re going to go through today.

RP: Absolutely. And if you haven’t read that post, I highly encourage you to go to LBT’s website and learn a little bit more the different platforms. Because I don’t write long-form blog posts for anyone, so I slaved away on that blog post. I was, like, oh my gosh, I’m still writing. And so I wrote it with you guys in mind. Be sure to check it out.

LT: Yes. I will link to that in the show notes for today, guys. So if you do want to check it out – and I also recommend that you do because it is an awesome post – then, yeah, go look into the show notes for today and I will link to the post there. So, Rachel, shall we kick this off?

RP: I think we should.

LT: Awesome. So the first social media platform that I want to talk about is probably the biggest one in the world, one that I feel like everybody should be using, and that is Facebook. What are your thoughts on Facebook?

RP: Well, obviously Facebook is kind of reigning supreme on social media. I have noticed that a lot of people are starting to shy away from the idea of using it, just because we’ve all experienced the smack-down on Facebook pages. But Facebook is so much more than just, like, our professional pages. It’s an opportunity to connect with your target market; to socially listen and learn exactly what your market wants; it’s a place to connect with community; create community; establish yourself as an influencer. Everyone should be using Facebook. There is not a brand that should not be using Facebook; it’s perfect for everyone. So I recommend using Facebook groups that are already established to get to know your target market, learn more about what they want, ask questions, find out who it is that is most closely resonating with your brand, and even considering building out your own Facebook group to establish yourself as the thought leader in that space.

LT: I cannot agree more. I know we’re inside of a few different Facebook groups, you know – well, groups that we’re both a part of and, you know, just, like – just hearing the conversations that go on, in some of the good ones at least, you know, it is incredible, like, the insights that you can get on your business, especially if you can find the groups that are related to, like, the industry or the niche that you’re in. Obviously if you’re, like, a social media manager like Rachel, then, you know, jumping into one about food, you know, might not be quite as appropriate. Unless you’ve got clients that are, like, trying to start food blogs and all that sort of stuff, then maybe it would be related. But, you know, jumping into other groups with other social media managers or people that want to become social media managers, then, you know, you can learn a lot about the struggles that other people are going through so you don’t have to quite experience them yourself.

RP: Absolutely. And I think it’s a great way to see what is and is not working in Facebook groups before you start your own. Everyone always asks me, “When is the right time to start a Facebook group?” And my answer is yesterday. Like, if you haven’t started a Facebook group, start thinking about it and make it happen. I almost didn’t even start my Facebook group in January because I was so nervous that no one was going to join. And that is so crazy, looking back, because if I hadn’t started it, so many of the opportunities I have now wouldn’t be in front of us. But I still remember in January, my good friend Amanda Bond, I asked her to be a guest expert in a group someday and she said, “No, start it today and I’m joining next month as your guest expert.” So she kind of put my feet to the fire there.

LT: Yeah. And I joined your group quite early as well, just because I love all the shit that you do. So I remember joining that group when it was less than, like, a thousand people. I think it was, like, maybe a couple hundred people.

RP: Yes.

LT: And I remember saying to you probably, like, three months ago, “You’re going to have 5000 people in there by the end of the year.” And I think I’m going to be right.

RP: I think that it’s going to exceed that. It’s at almost 4800 people today, and it’s a really engaged community. It’s at 4800 and I’ve got some big things going on this month that I think are going to make it really explode.

LT: Yep. So any of you guys that are interested in learning a bit more about social media and maybe if you want to be a social media manager yourself, I will link to Rachel’s Facebook group in the show notes as well. And, yeah, the reason why I like using Facebook groups is, like you said, you know, it’s a great way to build your audience up. And if you build a group yourself, it is a great way to, you know, learn the different things that you should be or could be creating for your audience. So instead of, like, guessing, “I think people would like this, I think people would like that,” you know, you can use, like, that polling option within Facebook groups and see exactly what people want, and that way you’re not wasting your time and effort with, like, content that you could create.

RP: Absolutely. It is one of the best ways to get to know your target market and actually to know them really well. So you’re not coming at them with an offer; you’ve already built a relationship. You’re delivering value every single day. They already know, like and trust you by the time you start to create offers or new ideas or programs.

LT: Yeah. And that is only, like, one of the good things about Facebook. We haven’t even talked about, like, how powerful, like, Facebook ads can be.

RP: And I don’t even know if I want to get started on that conversation.

LT: No.

RP: Because we could be talking here all day.

LT: Yeah. We could do a whole episode just on Facebook ads, but basically what we’re both trying to say is, if you’re not using Facebook, get on there right now.

RP: Absolutely. Get involved in some Facebook groups that have to do with your industry, that have your target market in there and consider starting your own Facebook group to attract people to you.

LT: Definitely. And the one thing I would recommend you do straightaway as well is – we’re not going to explain how to do it, but have a look on Google or YouTube on how to put a Facebook pixel on your website. Go and do that. Because if you decide to use Facebook ads in the future, then you’re going to be ahead of the game having the pixel on your website right now.

RP: Yes. Absolutely.

LT: Yes. So enough about Facebook. What is the next social media platform you’d like to talk about?

RP: Let’s go on to Twitter. So Twitter is one that I have grown to absolutely love. I’ve noticed that a lot of people say, “I hate Twitter. It drives me crazy. It’s not super powerful. I don’t get the point.” But what most people don’t recognise about Twitter is if you want to connect with influencers, the majority of influencers actually still manage their own Twitter. Even if all of their other efforts are outsourced, they still enjoy using Twitter. So you can connect with anybody using Twitter, and it’s a way that I’ve connected with some pretty prominent influencers and started to plant the seeds of who I am and what I stand for. Twitter is so, so powerful. Another thing that’s really cool about Twitter is it can bring community to you, just by using a specific hashtag. So, for example, if you wanted to connect with other digital nomads, if you use a hashtag like “location-independent” or “nomad” or “digital nomad”, you are going to be attracting others who are looking to find community with that exact same hashtag. And that’s exactly the type of people you could bring into a community so that you’re not, you know, living the digital nomad lifestyle in a lonely method.

LT: Yeah. I mean, I only use Twitter to, like, reach out to people. I was using it at the beginning to sort of, like, post content and all that sort of stuff, but it’s one of those ones that has sort of, like, dropped off a little bit in popularity, like, over the past, say, like, two or three years. You know, you don’t hear quite so many people talking about using it. But it is still one of the most powerful platforms nonetheless, especially, like you said, you know, if you want to reach out to influencers. And I’ve been doing it for the last, like, couple weeks when I’ve been reaching out to people that I’d love to have on this show and, like, co-host an episode with me. And, yeah, I’ve been getting good results from that.

RP: Absolutely. And the other thing that’s really cool about Twitter – I’ve actually used Twitter to win several awards for one of my clients, and the reason being is because you can craft a tweet that goes to one person. And if you take the time to really just write it specifically for that one person, they see it, they resonate with it, they’re excited about it and they retweet it or they share it or something along those lines. But I just have found that Twitter is a very personable platform, once you cut through all of the automation.

LT: For sure. And once you can learn to deal with doing everything in 140 characters.

RP: It does take a little getting used to, for sure.

LT: Yeah. I end up just, like – if 140 characters isn’t enough, which I did this yesterday actually, is I ended up sending one person four tweets in a row, just because 140 characters wasn’t enough. I just left, like, a little dot dot dot at the end of the first tweet and then started the next one as a dot dot dot and then carried on writing.

RP: Yep.

LT: So that is one way to get around it. But, yeah, the 140 characters can be a pain sometimes.

RP: Absolutely. But, like I said, you kind of get used to it and find workarounds. Or you become really clever with how you phrase things, and suddenly you have to find a shorter way to say the same type of message that would take, you know, several paragraphs on Facebook.

LT: Yeah. And would you say Twitter is a platform that everybody should be using as well?

RP: You know, I wouldn’t say that. I think that Twitter is really powerful, but I know that one of the things that makes Twitter powerful is that you’re able to tweet multiple times per day and that’s the only platform where you can consistently be putting out content. And if you don’t, you’re really not going to see the growth that you’re looking for. Generally speaking, if you’re pretty active on social media, then yes. But if you’re not super active on Twitter, it’s going to feel like kind of a static channel or a static platform where nobody is engaging. So I recommend it for anyone who has a lot to say in a short form.

LT: Perfect. Now, onto a platform that I love using. I’m probably not using it as much as I should or as well as I should be using it right now, but Instagram. You know, that is something that’s turned into a bit of a beast lately.

RP: Absolutely. I love Instagram. And it’s one that is especially powerful for anyone who is travelling and taking pictures of their adventure. It’s one where, you know, especially if you have a specific niche, oh my gosh, your audience is going to love that. They’re going to connect with it; they’re going to follow you; they’re going to be, like, raving loyal fans. I think since it’s so visual, it makes a ton of sense for anyone whose industry has to do with visually appealing products or locations. So, digital nomads, take pictures everywhere you go because you never know when you’re going to want to use it on Instagram. I love following good travel accounts, don’t you?

LT: I absolutely love it. There’s a handful that I end up just, like, double-tapping on, like, every single one, just because the pictures are ridiculous, you know. It’s definitely something that, like, gets me sort of, like, inspired to visit new places and, like, try new things. But one of the other things that I love about Instagram is it’s – especially if you’re following people that, you know, you love what you read on their website and stuff like that, it’s good when you get to see, like, the behind the scenes of sort of, like, their lifestyle and, like, how they’re, like, doing what they’re doing.

RP: You know, and that’s one thing that’s really different about Instagram is that it’s a place where you can be not necessarily super polished. So, like, my Instagram, I still sometimes wonder how in the world I have 17,000 followers because mine shows all the behind the scenes. I mean, the good; the bad; the ugly; the kids, which are usually the good. But, still, it’s a total mum life Instagram. There’s nothing super special about it. It’s just my life. But yet people love to see what that looks like. It gives them kind of the opportunity to follow without feeling like they’re creeping through Facebook album.

LT: Yeah. And it’s a way that people can see that you are a real person behind, like, you know, the stuff that you decide to publish on your website. And it goes for everybody else, not just, like, yourself. You know, getting to see, you know, the real person behind what you see on the website. Because, you know, if you posted a lot of the pictures that you would post on Instagram, if you published that on your website, it wouldn’t be fairly, like, appropriate. But Instagram is a platform that allows you to post pretty much anything that you wanted to.

RP: Yes.

LT: And, yeah, it allows people to see the real person behind it, see what your life – and, you know, it builds, like, the rapport, especially if, you know, they can see themselves in you as well.

RP: Absolutely. It does bring you to kind of, like, that real person status. Like, “Oh yeah, this is a real person. They really” – and even though, obviously, we’re all real people, when you look up to somebody online, I think it’s easy to forget that, “Oh yeah, they have, like, a normal morning routine. Maybe they’re not a morning person. You know, maybe their day isn’t always perfectly as glamorous as you would think it is.”

LT: Exactly.

RP: So I think it does make people feel real.

LT: And would you agree that Instagram – well, you’ve already said that Instagram is good for people as sort of, like, a visual niche, you know, so, like, the food blogging or, like, the travel side of things. But would you agree that Instagram is also really good for those who have more of, like, a personal brand? So, like, they are the faces of their business?

RP: Absolutely. I’ve always run as a personal brand, and I think that it allows my audience to really connect with me and see more, like I said, behind the scenes but in-depth look at who I am as a mum, as a wife, as a professional goofball, you know.

LT: Yeah. Well, we’re all a bit goofy, it’s just those of us who are brave enough to post it on Instagram.

RP: I’m all about it.

LT: Well, me too. But it definitely builds that connection with your audience that you can’t really get any other way.

RP: Yes. I agree with that.

LT: And, you know, there is a platform that I’m pretty sure came out before Instagram that is – it was sort of similar. I think they probably tried to do what Instagram have done, and that’s Pinterest. I mean, I don’t have any experience with Pinterest. I created an account for TMD but, like, never use it. So can you, like, tell everybody a little bit more about Pinterest.

RP: Yeah. So Pinterest, like you said, it is similar to Instagram. It’s really, really powerful for anyone who has great graphics. So let’s say you’re blogging. You’re a digital nomad who is blogging about everything. Oh my gosh, grab the image from your blog post or any of the images from your blog post and pin those to boards where you’re going to find your target market. They’re interested in, let’s say, for example, tips for writing a blog or tips on how to travel on the cheap or the best vacation places. Just pin all of it. And Pinterest is a little bit different in that it’s a slower growth platform. It’s not one where you can go on and predictability grow like crazy; it’s one that definitely takes a ton of consistency. You know, your followers want to make sure that you’re truly pinning and it’s not just a phase. So Pinterest, I would say, is my least favourite of the social media platforms, which is kind of – I think that always surprises people. But it’s so powerful, especially if you have any type of, like, lead magnets or content. So if you do, hop on Pinterest and start creating some boards and pins.

LT: Awesome. And who would you say would be sort of, like, either the best type of people to be using Pinterest or sort of, like, some of the better sort of, like, niches or industries that should be using Pinterest and should be devoting the time to, you know, pinning on a consistent basis?

RP: Absolutely. If your target market is predominantly female or female with a higher income bracket, that is one thing that makes Pinterest unique. It is 75 per cent female, and the majority of the users make over $75,000 per year. So it’s a little different than any other platform. So if you have, like, tips, tricks, guides that relate to, let’s say, like, mums, grandparents, aunts, that type of thing, you’re going to find a lot of traction with those guides, things that they’re looking for. You know, they’re looking for inspiration and tips and freebies. So if you have any of those types of things and, like I said, your target market is predominantly female, you have to be on Pinterest.

LT: And you’d need to make sure that, like, the graphics that you’re putting up there are, like, really, really good.

RP: Yeah.

LT: Because sort of, like, to be able to stand out on Pinterest, you know, you do have to put the effort in to make sure the graphics look good.

RP: Absolutely. And it’s a little bit – there’s a higher standard for Pinterest than there is for Instagram. Because Instagram, when someone comes across a photo of yours, they’re able to see, you know, all of your photos and see if this is, like, a one-time type of photo, but they get a bigger look into your business. Pinterest you have that one pin to grab their attention, and usually created graphics do the best on Pinterest, that you can create for free with, like, Canva or PicMonkey.

LT: Awesome. So next platform.

RP: Next platform. Let’s dive into my favourite platform, and that is LinkedIn. I love LinkedIn. Do you use LinkedIn?

LT: I have not even looked at it once, to be honest.

RP: Oh my gosh. My heart is broken.

LT: Teach me, teach me.

RP: So LinkedIn is an incredibly powerful way to connect with everyone in every industry. I mean, if it’s a business professional, which most of our clients or our target market usually are, they’re all on LinkedIn. And it’s a way to connect with people that normally you would only connect with in person, you know, business networking events. All of a sudden, they’re available. They’re available on social media. And if you know how to speak to them professionally and make sure that your profile is optimised, you’re going to find potential clients and opportunities and partnerships and relationships. So I use LinkedIn regularly. I have found lifelong partnerships using it. It is so powerful, and I think most people discredit it as being, like, the boring platform, which it kind of is. But that’s okay, because it’s a different audience.

LT: Yeah. So I should definitely be using LinkedIn, then, basically.

RP: You totally should be. One thing that you can use LinkedIn for is immediate lead generation as well.

LT: I am writing that down right now. LinkedIn, join it.

RP: I better see a connect request from you today.

LT: Today? Okay. Now you’re asking a little bit too much.

RP: Okay. How about by the weekend?

LT: I can do that. I will make sure it’s up by the weekend.

RP: Perfect.

LT: Awesome. So the next platform that I’d like to talk about is Reddit. This is one that I, like, hear a lot of people talking about. I haven’t really used it too much myself, apart from doing sort of, like, market research type things. Can you just, like, explain Reddit a little bit more to people, because I would do a really bad job of it, and whether or not I am right in saying that, you know, Reddit is good for, you know, the market research type of things.

RP: Yeah. So Reddit is crazy. That’s the best way I can put it. You know those, like, old-school forums that we all used to follow and, like, participate in? Do you remember those, like, all those forums, the question/answer ones?

LT: Yeah.

RP: So Reddit is basically just, like, the mac daddy of forums. It’s huge. And so Reddit is what the platform is called, and then there are all these different subreddits for basically every single topic under the sun. If you’ve ever had any question about anything from, like, conspiracy theories on Game of Thrones to parenting tips to creative writing ideas and inspiration, every single thing that you could possibly imagine is on Reddit. But, honestly, like, here’s the one thing I’m going to say. Have you ever dealt with a troll before, LBT?

LT: Quite a few of them.

RP: So trolls are rough. Trolls are something you have to be conditioned to deal with, and I deal with them quite a bit on social media. So I have a pretty thick skin to trolls. But trolls are basically somebody who – they get their excitement out of creating chaos or picking on somebody or just being straight-up rude and insensitive.

LT: They’re basically online bullies.

RP: Exactly. And they get their power from it. The trolls all live on Reddit. That is where trolls, you know, are born, practically. So there’s a lot of sarcasm, and if you’re going to use Reddit it is something I recommend having a really thick skin for. Don’t take anything personally. Don’t feed the trolls; just ignore them and let it go. But that being said, with Reddit you can do so much market research. You can converse with people that normally aren’t going to be prominent on Instagram, because they’re a little more private.

LT: Perfect. Who would you say would be, like, the best type of people to be using Reddit?

RP: Anyone who is working in, like, information or anything with technology; anything with – really, technology is one of the best places. So if you are, like, an IT guy or you do anything that has to do with the latest tech or gadgets, that’s where you’re going to want to go. Definitely Reddit.

LT: Sweet. And another platform that’s a little bit similar to Reddit is Quora. And this is one that I actually started using after I read your guest post that I’m going to be linking in the show notes for today. You know, Quora is one that I’ve actually grown to love quite a lot. And, yeah, would you like to explain a little bit more about what that is.

RP: Absolutely. So Quora is, like, the nicer version – and I say it was an American accent; don’t you love that? It’s like a nicer version of Reddit. It’s a place where people go and they ask questions, and you can come in and you create your profile. Obviously you put your links there; what it is that you do. And all you do is deliver value. You go in and you answer question after question after question, and it doesn’t take too long but it just takes some consistency before suddenly you see that you’re being viewed a lot. Your answers are being viewed; people are clicking through to your website. It’s one of the places where you can very, very quickly establish yourself as an influencer and as somebody who delivers value first and foremost. It brings people right to you.

LT: Yeah. I mean, the thing that I like a lot is that you can – like, when you’re, like, setting your account up, you can choose sort of, like, keywords that you want to, like, appear on your feed.

RP: Yes.

LT: So, like, for me, I could put “digital nomad” or “location-independence”, you know, and then I’ll just get all the questions that come up related to those, and I can go in and answer them. And, like you said, you do not need to spend a lot of time at all. I probably spend less than five minutes a day.

RP: Yes.

LT: Just going in, answering maybe, like, five to 10 questions a day, you know, just the ones that are on my feed. And, yeah, you know, I’m getting a lot of views on Quora. And, yeah, it’s good to – it’s another one of those good ones to see – you know, you can find out what people are struggling with in different spaces.

RP: And I also think it’s one where they really break down their specific struggles, which is different from any other platform because there’s a feeling of a little more anonymity on Quora, but it’s not hostile like Reddit can be. So on Quora people are genuinely looking for help and assistance with – whether it’s figuring out a problem or they have a question that they need answered. But they really go into depth about what it is that they’re feeling or struggling with, and so that’s a place where you can learn so much about your target market.

LT: Totally agree. And, yeah, since your recommendation of, like, using it, yeah, it’s quickly becoming one of my favourites as well.

RP: That’s so cool. I’m glad you’re using it. Honestly, I can’t wait until you’re, like, the most viewed person in the digital nomad space on Quora.

LT: It is only a matter of time.

RP: It’ll happen fast.

LT: So we’re getting on with time. I don’t want to keep you for too long, but we’ve got two more that I’d like to talk about. One that, compared to Quora, does not need any explanation at all on what it is because everybody knows it, and that’s YouTube.

RP: Absolutely. YouTube is where you want to put your video content, unless you are sharing it to Facebook. On Facebook you want to be sharing the video directly on the platform. So just one important distinction. But on YouTube, it’s an opportunity to be found. So if you are creating little videos, even weekly, you will be shocked by how quickly your following and subscribers can grow on Instagram. So it’s a quick way to become an influencer because people are searching for the exact tips and tricks that you’re already delivering.

LT: Yeah, exactly. And, like you said, anybody that’s creating any sort of video content, you know, that you want to get seen by as many eyeballs as possible, then YouTube is one that you should be using. And then, you know, you’ve got things like YouTube ads as well, which we’re not going to dive into ads. But, you know, if there’s other channels that are similar to sort of, like, the content that you want to provide to people, then you can put ads in front of their videos and, you know, get more attention over to yourself as well.

RP: Absolutely. And it’s pretty cost-effective, from what I hear. It’s not as cheap as Facebook ads, but we won’t dive into that.

LT: No. And then another one that’s fairly similar is Snapchat as well.

RP: So I use Snapchat for a different purpose than other people do. A lot of people build up their brand as an influencer using Snapchat; I use it to connect with influencers. Because I’ve found that they are – that’s one like Twitter where they actually are using and manning their own Snapchat accounts. So it was where I was able to connect with a couple of major influencers and kind of have them know who I was with a silly, silly video. It’s one where you don’t have to take yourself too seriously. It’s really fun. You can create personality-filled videos or snaps, and just add them to your story. It’s also great for brands that want to really establish their brand voice as, like, snarky or witty or goofy or creative.

LT: That’s perfect for you, then.

RP: Who, me?

LT: How do you reach out to influencers on a platform like that?

RP: So, for example, on Snapchat I actually notice that – well, one time I was actually on Twitter and I tweeted to JLD and he said, “Hey, follow me on Snapchat.” So I did, and I actually created a series of videos for him over the course of a couple of weeks. So that’s John Lee Dumas of EntrepreneurOnFire. And I sent him a video that said that I was starting my podcast because he inspired me, and he responded to it. So that was the second point of contact I had with him after being in a tweet exchange over Twitter. And so then he got to see my face, see who I was. So by the time I reached out to him and wanted to be on EntrepreneurOnFire, he already knew a little bit about who I was. So I just reached out directly to him and found that I got a response.

LT: That is awesome.

RP: It was really powerful.

LT: I knew you were on, like, his podcast but I didn’t know that was how you reached out to him. So, yeah, that’s very interesting.

RP: It’s all through social media. That’s kind of my thing. Just kidding.

LT: God, I’ve missed you, Rachel.

RP: I’ve missed you. It’s been too long.

LT: It has been. So before we decide to wrap this up, I want to quickly talk about the topic of, like, automation. Because for people like us who are digital nomads or you’re travelling quite a bit, you know, a lot of these tools, you know, it requires a lot of time. You know, you need to put, like, the man hours in to, you know, build up an audience, build up a following and, you know, be present on each of those platforms. And, you know, for someone that’s travelling quite a lot, I think automation tools are awesome, especially if you’re, like, letting, like, all these social media platforms know about content that you’re creating on, you know, either – if it’s on YouTube, you know, you can let people know on Facebook that you’ve got a YouTube video up or Twitter know you got a YouTube video up blog post on your website, podcast episodes. You know, you can schedule that out. You can create all the social media posts before the episode goes live to go out when it goes live.

RP: Yes. So I absolutely love the power of automation. Because if you think about it, we don’t have time to post to every single social media platform all day, every day. You know, sometimes we only have a set amount of time to schedule our social media posts. So there’s automation and then there’s also scheduling. Scheduling is a little different than automation, but I recommend it for anybody who knows they’re going to be on a trip and they don’t know what the wi-fi connection is going to look like. Well, you can schedule all of your posts using a platform similar to, like, Buffer or Hootsuite. And then there’s one that recently came out for Instagram that you can actually schedule posts for Instagram, and it’s the first one that does that. And that’s called Grum, So I’m sure that some people are going to leave this podcast and be like, “Yes, I finally have an answer for Instagram scheduling.” So I recommend that if you’re going to go on a trip and you have no idea what the wi-fi connection is going to be like. That’s, like, everyone’s worst nightmare. And so that’s what I recommend in terms of planning ahead.

But then with automation, automation is as advanced or as simple as you want. So, for example, like, a platform like IFTTT, it’s a powerful software tool that allows you to create behaviour-based sequences. So if I post an image to Instagram, then – and it will do something like post it as a native Twitter picture. So basically you can set up all of these automations so if you post to one platform, it goes out to a bunch of different other platforms so you’re not doubling-up on your work. It makes everything so much easier. You can also enable it to manage, like, an RSS feed on a blog or on a podcast. So those types of things I highly recommend.

LT: Now, quickly, I know you don’t like to use automation all that much.

RP: Well, I like automation; I don’t love schedulers. And the reason I don’t use them is because I have clients who come up with ideas very quickly and it’s like, “Let’s implement this today. Let’s change this today.” And a lot of the industries that I work in for my clients, things are changing very quickly; for example, tech or nutrition. And so I don’t want to post something when the day before something came out that contradicts it. So I post in real time, but for most people I recommend using schedulers; I think they’re really powerful.

LT: Definitely. And, like you said, for people that are going away or they’re going to places where you’re not quite sure, like, how good the internet connections are going to be or how good the wi-fi is going to be, which is, you know, the majority of the people listening to this right now, you know, travelling around, you know, you could go to some place and the wi-fi could be terrible that you can’t even load, like, a Facebook post. So, you know, having something in place, you know, that’s posting automatically for you so, like, your audience don’t see you just drop off the map, you know, that is pretty powerful and, yes, I found a tool that I really love that I will link to in the post, which is one that a mutual friend of ours, Henno – Henno Fourie – he’s gone and created that I absolutely love. It’s called Jarvis. And I had to ask him where he got the name from, and I loved his answer. Have you seen the movies Iron Man?

RP: I have. And so I knew exactly where that was coming from.

LT: Yep. Yep. So, yeah, he got the name for that automation tool because of Jarvis who – Paul Bettany, the voice actor, love that guy. So cool.

RP: Absolutely.

LT: So that is going to be – we’re going to wrap this up now, Rachel. This was an amazing talk. Thank you so much for coming on and talking about social media again.

RP: Well, thank you for having for me.

LT: It was a pleasure. But before you disappear, are you ready for your rapid-fire questions?

RP: Of course I am.

LT: Perfect. So I just want the first answer that comes to your head when I say these questions. Are you ready?

RP: I am. You’ve got me nervous, though.

LT: Well, I’m interested to hear your answers.

RP: Let’s do it.

LT: So question number one: what is your favourite that you’ve been to so far?

RP: I’ve only been to two; Canada and United States. I’m going to say US.

LT: You’ve got a biased opinion there. What is the last YouTube video or movie that you’ve watched?

RP: Last night I watched The Amityville Horror.

LT: What is the weirdest thing you’ve eaten?

RP: Cow brains.

LT: Gross. What is your favourite drinking game?

RP: You know, I don’t drink. So my favourite drinking game is sobriety. Is that the worst answer ever to that question?

LT: That is borderline blasphemy on the show.

RP: Oh my gosh. I’m ready for it.

LT: If you could meet one person, living or dead, who would it be?

RP: Jessica Chastain.

LT: Good one. One book that you’d recommend everybody should read.

RP: Good to Great.

LT: Your go-to song when you need to get into the mood to get shit done.

RP: This Is How We Do by Katy Perry.

LT: Good one, good one. So this next question probably won’t apply to you, but we’ll see if you’ll answer it anyway. What is your favourite swearword that you’ve learnt in another language?

RP: Oh my gosh. I haven’t really learned any other swearwords in other languages. That’s not true. I remember – that’s such a hard one. I’m going to have to say, just because it sounds so funny and I’m totally going to say it, in Spanish “pendejo” I think it is. Something like that.

LT: “Pendejo”?

RP: Yeah. Something like that.

LT: Do you know what it means?

RP: I have an idea, but I’m not sure. I just know that I hear it occasionally and it always makes me laugh.

LT: Okay. What is your favourite podcast, apart from this one?

RP: I love The Tim Ferriss Show.

LT: You’re the second person I’ve interviewed today that’s said that.

RP: It’s so good.

LT: It really is. And, finally, give me your best travel story you have in under five minutes.

RP: Under five minutes. Okay. So when I was 16 years old, I was in the US Naval Sea Cadet Corps, which might kind of surprise people because I’m pretty girly. But I was in this military program and when I was 16 years old I had the opportunity to go to San Diego and actually stay for a week on the USS Ronald Regan aircraft carrier. So that trip was kind of crazy because, you know, I’m 16 years old. If anyone’s seen the Hilary Duff movie Cadet Kelly, it’s a really, really cheesy Disney movie but that’s totally what I was like, that girl who, like, got in trouble for always having her nails painted and wearing sparkly makeup while I was, like, in uniform and stuff. So we got to go stay on this massive aircraft carrier for a week out on the ocean. And there were so many things that happened there that were awesome, like we got to go and actually see some of, like, the – there weren’t nuclear weapons, but there were, like, bombs on the ship and we were able to see them. And they brought us to, like, the restricted area, the confidential areas. And so that experience was really cool.

But something that happened when we were there; this was so embarrassing. We had this, like, big – it was called the mess hall and we would go there with all of the different naval personnel. And there was this big spread of food and there was this huge tray of bacon. And I didn’t really want bacon; I was really craving French toast because we had been there for, you know, a couple days. I was really hungry. It was just a really uncomfortable situation. And I saw that there was French toast on one half of the tray of bacon. And I was like, oh my gosh, yes, I’m so excited; I got this. And so I grabbed all of the French toast; I grabbed, like, three slices of it. And when I sat down with all of these, you know, soldiers, all of a sudden I took a bite of the French toast and instantly I realised it wasn’t French toast; it was the bread that soaks up all of the grease from all of the bacon that they put on top of it. So I took a bite and bacon grease was, like, dripping down my face and I threw up instantly in front of, like, thousands of people. It was pretty embarrassing. But overall the whole travel trip was – it was so cool, because I got to see things that 16-year-olds and most people don’t ever see in their lifetime.

LT: That is awesome.

RP: It was.

LT: I am picturing you right now in that mess hall just with the grease dripping down your face.

RP: And then throwing up.

LT: Yep, yep.

RP: Oh my gosh. And then I couldn’t stop laughing. I couldn’t even clean it up. Because, you know, I think things are really funny and I just, like, was laughing for probably five minutes; laughing until I was, like, crying.

LT: That is an awesome story. Thank you very much for sharing that one.

RP: It was very glamorous. I hope you enjoy it.

LT: So thank you very much, Rachel, for coming on and co-hosting this episode with me. Where can people find you online?

RP: People can find me by going to my website, and that is, which I’m sure LBT will link to in the show notes. And there you can find my free community for social media managers; you can find more information about what I do; and starting this week you will be able to find the podcast.

LT: Perfect. By the time this episode goes live, your podcast will probably be about two months in, I reckon.

RP: Perfect.

LT: We’re recording in early December and hopefully, if all goes to plan, this will go out, like, late January. So I will link to your podcast as well in the show notes. So, again, Rachel, thank you very, very much for coming on and hopefully I get to see you soon.

RP: Hopefully. Thank you so much. It’s been fun.

LT: Take care. Bye-bye.



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